What is Clubhouse and How to Use It For Your Business

You’ve probably heard of this new app called Clubhouse. Many people have their own opinions on if Clubhouse is just a fad or if it’s even going to stick around. There are people who love it and there are people who hate it. I’ll tell you why I’m a fan of Clubhouse, how to use the app effectively if you’re new and how you can promote yourself and your business effectively on it.

What is Clubhouse?

Clubhouse is a voice sharing platform, currently available only on iPhones and is invite only. Think of it as a live podcasting platform or a Zoom conference without the video. The rooms are not recorded and cannot be played “on demand”, so if you miss out on a chat, it does have that level of FOMO. That can be dangerous as time spent on the app can be quite high. That being said, I love working with the radio or podcasts on in the background, so instead I’ve been listening in to Clubhouse since having access to the app.

What your dashboard or “hallway” on Clubhouse looks like. Upcoming rooms that might be of interest to you are listed up top, current rooms that are open are listed below.

How Can I Get an Invite to Clubhouse?

If you are looking to get an invite to the app, don’t hesitate to download the app and get on the “waitlist”. You might have a contact who is on Clubhouse who has extra invites available and they will get a notification that you are looking for an invite. You can also see who on social media you follow is very active on Clubhouse and sometimes they will let you know when they have extra invites to give away. Invites do need to be sent through text message, so make sure you are providing your correct phone number with whomever is sending you the invite.

Activating Your Invite and Your Clubhouse Profile

Once you’ve received your Clubhouse invite, you’ll need to choose your Clubhouse name. Please use your real name and not your brand or business name. Clubhouse is really trying to emphasize this and it is a more personal app as you’ll find in due time. Once you’re signed up, you will need to connect your Instagram and/or your Twitter accounts. This is really important to connect the accounts that you’re active on (and are public accounts) as there is no messaging through Clubhouse. People will want to connect with you and the way Clubhouse encourages people to connect is through DM’s through your social media that is linked. After you choose your photo, you’ll notice for the first week that you have a “party” emoji on your photo, this means you are brand new to Clubhouse. Most good moderators of rooms will help make you feel extra welcome and ease any nerves you might have when speaking on stage.

Writing a Clubhouse Profile

The first sentence of your Clubhouse bio is what people will see beside your name as a “quick description” about who you are. Keep in mind that some moderators are now reading your first sentence of your profile when introducing you to speak. It’s important to have a descriptive bio on who you are and what you do. This helps people determine if they want to follow you, or how they can connect with you. It’s also your opportunity to let people know about your brand or business and what you offer. Links aren’t clickable in Clubhouse profiles, so make sure that you have specific links that people can click in your Instagram bio, etc.

What my Clubhouse Profile looks like.
The bottom portion on my Clubhouse Bio which shows who “invited” me, my link to Instagram where people can connect with me and the non-clickable links to my website and email. It also shows publicly which “clubs” I am part of at the bottom. You can click the Clubs and join them if they are also of interest to you. Again, this is how rooms show up on your main “waiting room” area, by following clubs and people that are interesting to you.

Tuning into a Room on Clubhouse

One of the biggest questions I get is “How do I find rooms on Clubhouse?”. When you sign up, you are given the opportunity to add your “interests”. This gives you a good starter on a selection of rooms. But how you really see rooms is based on who you follow. For instance, I follow many rooms that are travel based (obviously). So I follow an amazing club on Clubhouse called “Girls Love Travel”. Once I “joined” the club, I could see all the rooms that were hosted under that club. When I like what someone says in a certain room, I’ll follow the speaker. If it’s someone that has great advice or adds a lot to a room, I’ll hit the “bell” and select “always” to get notified on when they speak on a stage. As you follow clubs and people, you’ll notice that your main “waiting room” gets tailored to your interests.

Once you click the bell, you can select “Always” to always be notified when this specific person starts a room or talks in a room.

When you finally select a room that you’d like to tune into, don’t worry, you’re on mute automatically when you enter the room. It’s only when you would like to go up on stage that you need to make sure you’re muted when not speaking. If you would like to add to a conversation or if you have a question for the panel, you’ll see a little hand on the bottom right. When you press the hand, you’ve let the moderators know that you would like to come on stage to speak. You’ll have to wait until one of the moderators approve you. Once on stage, make sure you mute your microphone immediately. The hand will disappear once you’re on stage and that is where your microphone to mute and unmute will appear.

When you’re finished listening to a room, you can hit the “peace sign” and leave the room.

This is the view of what it looks like if you’re a speaker in a room, you’ll see where the microphone is to mute/unmute yourself, someone with a “party hat” who is new and the grey ring around the speaker. Also the peace sign where you can leave the chat. The green “stars” lets you know those are the moderators of the room.

Speaking on Clubhouse – Best Practices

When speaking on Clubhouse, these are some of my tips:

  • Clubhouse is used by the hearing impaired and they use transcription services. To help them differentiate who is speaking, please always start with “This is Ariane (your name here) speaking” then go into what you have to say or ask your question to the panelists. Then always end with “This is Ariane (your name) and I’m finished speaking”. 
  • Please keep it on topic and avoid too much self promotion. It’s very disruptive when someone goes off topic or if someone is constantly mentioning their “freebie” available in their Instagram link. Clubhouse is a great way to promote yourself and your business, but know when to promote yourself and when it’s too much.
  • Get involved. It can be very scary at first to get involved into a conversation, but once you do it a few times the nerves go away. Most rooms are very welcoming and friendly. If you do come across any hostility, you can report people for trolling. Clubhouse has a no tolerance for negativity towards others, so please report trolls. You can report someone by clicking on their profile, then click the three dots. You be able to submit a report from there.
  • When you see the speakers microphones flashing, it’s like a virtual applause. You’ll see this when speakers agree with what is being said, etc. You do need to be on stage to “applaud”, just by tapping your mute button quickly on and off.
  • PTR – If you’re a moderator or even someone in the room, it’s always good to do a PTR (pull to refresh) after each speaker. If you are in a room speaking, you can quickly change your profile photos by holding your profile image. This is a great way to feature images on a certain topic you’re speaking about and telling people to PTR for the update on your image (example of this is I changed my profile picture during a travel chat on the Amalfi Coast to some of my favourite spots and restaurants, adds another level of engagement). Obviously Clubhouse is not a visual app, however this is a workaround that most speakers use.
  • Pinging people into a room. When using the + sign to add people into a room, please don’t invite everyone off your list, but a select few who you know might enjoy what the room is about.
  • Be mindful of the time you spend on Clubhouse. It can be a time waster if you’re not careful (this is one of the biggest complaints I see). I’m very intentional with the time I spend on Clubhouse, again I love podcasts and talk shows, so this is a replacement for the times that I would listen to those platforms.

How to Use Clubhouse for Business

Clubhouse has been a game changer for me personally when it comes to my business. It’s an amazing platform to network and make genuine connections with others who share your passions and who are potential clients.

Organic growth on Clubhouse also equates to organic growth on your social media platforms including Instagram, as people are encouraged to reach out to you there (again there is no messaging within Clubhouse). I’ve been able to network and connect with people who are amazing at social media, business, other travellers, etc and get tips on how to grow my own business and blog, streamline things further and implement some great ideas. I’ve also secured brand deals and new business consulting clients already through Clubhouse.

Remember to always take things you hear with a grain of salt, but there are some people who are experts in their fields who do spend time on Clubhouse in an “education space”. I think that is how you can really leverage and grow your own business organically on Clubhouse, if you have niched down properly within your business and you know your audience, it’s a great way to be found in rooms by potential clients if you speak as “an expert” in your niche. Once you start moderating rooms, listeners do tend to follow the moderators more, which means people will read your profile to find out more about you, so it does give you and your business more exposure. So don’t hesitate to start hosting rooms and speak to your niche market.

To further leverage being a thought leader in your industry or niche, you can also start your own Club now on Clubhouse. To start a Club on Clubhouse, scroll to the bottom of your profile where you see the clubs you belong to listed. At the end of the list you should see a “+” sign. Click this and enter your club information! That’s it!

When you click “start a room” this pop up appears where you can choose to open a “open room” (meaning anyone can join the room), a closed room (you invite who you want in the room) or open a room under a specific “Club”.

I hope you found this guide helpful. As Clubhouse adds updates and new features, I will update this guide as well. If you have any questions don’t hesitate to contact me by clicking here, or if you wanted to connect with me on Clubhouse my username is @arianehenry.

Happy chatting!

Ariane

2017 – A Year in Review

2017 was a great year!

I added another six countries to my list (Vietnam, Taiwan, Italy, Greece, Malta and Switzerland), finalized my divorce, completed two more cruises, spent numerous days enjoying the mountains (skiing, white water rafting, zip lining, snowmobiling, RZRing and hiking), received a promotion at work and was able to knock off the Formula 1 Italian Grand Prix off my bucket list.

I’m so grateful for the life I’ve built for myself, and I guess that’s the most empowering thing, I’m doing it myself. I can be free to live the life I’ve always wanted on my terms. Each place and experience teaches me something new, and I love that feeling.

My favourite places I travelled to this year was Santorini and Italy. I really fell in love with these two places. Santorini is just magical. I wish time could just stop when I was there. Italy was a bit different, for me it felt like home. Before I left, I learned a bit more about my heritage and found out I have a great grandmother from the Amalfi region and a great grandfather from the Veneto region. So visiting Italy was actually personal. I loved everything about it, the people, the architecture, the food (and wine) and just the lifestyle. This is a place I can see myself coming back to year after year and definitely a place I can see myself living. I spent my birthday this year touring the Amalfi Coast (Sorrento, Positano, Amalfi and Ravello) and it was honestly one of the best days of my life.

2018 is already shaping up to be a fantastic year.

I have three cruises planned so far, one taking me back to Alaska for the third time in September on the brand new Norwegian Bliss which is currently still being built, and another cruise round trip Venice, Italy on the Norwegian Star taking me to Kotor (Montenegro), Corfu (Greece), Santorini (Greece, this time for the sunset on the island), Mykonos (Greece) and Dubrovnik (Croatia). I’ll be spending quite a bit of time in Venice and in the Veneto region, exploring the hills where the world’s best Prosecco is made and visiting the Ferrari factory and museum in the Modena region (also well known for it’s exports of balsamic vinegar). I’ll also be visiting Paris and Amsterdam.

I can’t say enough how grateful I am, and can’t wait to see how 2018 unfolds.

Cheers, and Happy New Year!

I’m alone, and that’s ok…

For many women, being alone at 31 is scary.

We all grew up with Mothers, Grandmothers, other women of influence and basically society telling us if we weren’t married and had a family by 30 we were failing at life. Well I was married at 18, and let me tell you, I’m so glad I’m single now.

I was reading a book by Kelly Cutrone recently, one of the many things she wrote really resonated me was this: “Between the ages of 15 and 32, don’t worry about getting married, don’t worry about settling down, don’t worry about having a baby, give birth to yourself”.

This quote goes against everything I was raised with. But it made sense. I wasn’t ready to get married when I did. I was part of a religion (Jehovah’s Witnesses) that pushed that you needed to get married to have sex as God frowned upon sex before marriage, blah, blah, blah. Not to mention that men are the head of your household and you can’t go against your husband (yes, I had to call him from the grocery store is there was anything else I needed, I couldn’t just buy it or I’d get in trouble when I got home). My marriage was doomed when it started. Looking back I firmly believe that. The cherry on the cake is that I was given a stern talking to that I needed to be a good Christian wife and take back my cheating husband, with his son that he has with the woman he cheated on me with, I needed to look past it and accept it. Yeah right!

The past two years of my life have really been my own rebirth, a therapist once told me right after my separation I was experiencing a delayed adolescence.

Milestones I should have had much earlier in life, I’ve only just recently been experiencing. My first apartment, really travelling and experiencing this world, creating contingent-free friendships that are not based on “if I’m a good Jehovah’s Witness or not”, and just dating in general.

The point is, it might be late, but better late than never. Truth is, I’m happier than ever.

I went through a really crappy ten years of my life, the death of my father, the infidelity and abuse from my husband. When everything did finally come crashing down, I got depressed, really depressed. I thank my Aunt and my Grandmother especially for being there for me. I also thank my friends too, everyday going through this divorce is hard. It’s sometimes really hard. But there is a light at the end of the tunnel.

My happiness now depends on me, no one else. I realize that now. I don’t have time for relationships that don’t bring me peace or happiness. I’ve learned not to settle. Life is not about settling. It’s about ebbs and flows and about contributing to that peace we want to see in this world.

Will I ever have a family of my own, probably not. I think that ship has sailed. I’ll never be a mother, but that’s okay with me.

Everyone tells me “I’ll meet the right guy at the right time”, “never give up hope on getting married again”. The thing is we live in a throwaway generation. Our computer breaks down, easier just to go out and get a new one. Kind of my current thoughts and feelings towards relationships. Most people nowadays just throw out time and energies invested because it’s work. That’s what successful relationship are though, work. Just like any job, work is work, it’s not called fun. Finding someone who wants a partner is not easy in this world. Maybe one day I’ll find that special someone, but I won’t be getting married. I think marriage is overrated. It’s a piece of paper that can hold one of you hostage if it ever ends. Would I consider a “commitment ceremony”, probably. Just no marriage certificate. Love is supposed to have no bounds right?

My true love right now? Travel.

I’m so happy that I found a job I truly love and can’t wait to see where this career takes me.

I know this blog post got really personal, but hopefully it gives you an insight of where I want to take this blog I’ve set up. Again from Kelly Cutrone, I’ll end with this quote “I hope that you, too, will choose to have a journey instead of just a life. Actually, I hope it’s a full on expedition.”

 

It’s been awhile…

It’s been a crazy summer.

In a really positive way 🙂

I’ve started my dream job at a travel agency and absolutely love it. It’s been awhile since I could honestly say I love what I do. I owned my own successful business and I really loved that until my world came crashing down. But I’m a firm believer that life happens and puts you on track to where you really belong.

The amount of travel opportunities that have presented themselves to me in the last few months have been incredible. I’ll be doing a 1 Night cruise from Seattle to Vancouver on the NCL Pearl in September, Rocky Mountaineer familiarization tour in October, along with another trip to Mexico to stay at the Hyatt Ziva in Puerto Vallarta in December. That’s just the FAM trips lol. Learning events and cruise ship tours have also kept me busy. This company really has a work hard, play hard mentality, and I love that. They do so much for their employees and I’m grateful that I was chosen to be part of it.

Not bad for turning my life around in a year and a half I’d say.

I’m definitely going to be blogging more, lots of reviews on hotels, trips, etc to come I promise!

Keeping Busy

One thing I’ve learned this past year since my separation is the need to keep myself going. If I haven’t had the support from my family and friends I probably would have gone insane by now.

When going through hard times, keep yourself busy.

In lots of ways this has been a time of reflection on myself. How can I become a better person? So instead of spending my days in bed, I walked and progressed into running, also challenging myself to the Grouse Grind as many times as I can this season, which has built up my self confidence because I’ve lost weight. I got myself a part-time job, started making new friends. I went to consumer shows on the weekends when I wasn’t working, like the Adventure Travel and Sports Show, women’s shows, etc, all in the effort to keep myself out of depression. Day trips hiking to Whistler and of course booking my vacation.

In lots of ways since this separation, I’m figuring out what makes me happy as my own person. Not trying to constantly try to make someone else happy, do what I want to do for me, no one else. I was never allowed to be selfish. Growing up in the religion I did, really stopped that kind of thinking. Getting married really way too early, I was a wife and had to do what my husband wanted. I was not allowed to be independent. So now I can focus on these things.

Since booking my trip to Bali and Thailand, it really has helped me look forward to something when I really didn’t have anything to look forward to. I’m all alone in many ways, and that’s scary to me. Not knowing what my future looks like, if I’ll ever meet anyone again, creates a bit of anxiety. This trip, concentrating on becoming a better, healthier person has really helped me in my darkest times. My life really has changed. I’m hoping for the good.

I know I would have never been able to travel like I will be when I was married. In many ways my adventure started the day I left my home with him, when he left me all alone, a broken person. I’m glad I had the courage to leave.

In the next few months I look at all the positive things happening, my trip to Bali and Thailand, going to be moving to Whistler and hopefully still stay on the path of losing weight and living a healthy lifestyle. I’ll constantly keep myself busy cause that all I know how to do now. It’s helped me heal and find my true self.

To all the women out there struggling, keep your head held high, you can do this. You can get through whatever it is you are going through, just keep moving 🙂

Packing for Bali/Thailand

With just a week to go until I leave, I’ve begun packing!

I am bringing a 26″ lightweight Heys suitcase and a Dakine Heli Pro 2 as my carry-on.

Thinking about what I needed for this trip, I thought I would create a post about some of the things I am packing which sometimes get forgotten by others.

Camera gear/technology – So I’m planning to bring a few pieces to document my journey. I will be bringing along my GoPro Hero 4 Silver with an underwater housing, my Canon 6D and a few memory cards. I am also bringing my iPhone 6 to take quick pictures to post to Instagram and Facebook once I get back to my hotel each night. I will be turning my cellular service and my data off, but the nice thing with an iPhone is that you can still use most functions just connected to wifi (iMessage, FaceTime, posting photos, etc). I will also be taking my Samsung tablet, just in case I decide my iPhone is too small to do browsing at night, or to upload some of my GoPro videos and photos.

Snorkelling gear – One thing I read several times is that it’s recommended to bring your own gear if you can. I heard that renting gear can be expensive and of course you aren’t 100% sure if they really sanitized the snorkel completely. So I decided not to take the chance and just bring my own. I found a set at Costco this summer for $29.99, so very reasonable and it includes the mask, snorkel and fins.

Travel documents – I have hard copies of everything! Hotel confirmations, flight details, copy of my passport, travel insurance documents, tour itineraries, credit card company/bank phone numbers, etc. These documents will go into the hotel safe wherever I am in case my details on me gets stolen or lost.

Other items – Some of the other items I am taking are a small emergency kit, Tylenol, Gravol, Pepto Bismol, sunscreen (I also bought a travel size to keep in my purse for re-applications on the go), hand sanitizer, wet wipes, Clorox wipes (to wipe down hotel and airplane surfaces), Downy wrinkle release spray (amazing for travelling!), insect repellant, mini flashlight, and a few other little things here and there. I also purchased some Ener-C, little packets of powder that contain vitamins and minerals that help with immune system health and replenish electrolytes.

Other than that of course I packed some great outfits and who can forget the most important item of all on a trip like this… My swimsuit! 😉

Journaling

Globe and Journal

I love journaling my trips.

It’s something I can always look back on, also write in the moment when my tablet and/or computer isn’t in reach. There is also something about writing on paper that I love. When you pen words to paper, sometimes you remember more than just what was happening at that moment, it brings you back to the smells, the views, the moment your were experiencing that very time you were writing. I tend to blog after I return from my trips, so my journals are also my reference.

So I went in search for a journal for my Bali/Thailand trip and found a beautiful one at HomeSense for $6.99! It’s the perfect size and honestly I can’t wait to start using it.

I also found a globe at HomeSense as well, it had a few marks on it (which was ok because of what I had planned for it), so I got it at a fantastic deal. I saw an awesome idea of using a globe and writing all over it with all the places you’ve traveled. Over the years, you fill your globe with all your travel experiences. It’s a great keepsake project that I absolutely love. Years from now, I hope to look my globe and all the places I’ve traveled and really appreciate that there is more happiness in memories than things 🙂

My new journey awaits…

My name is Ariane and I’m 29 years old.

I’m currently going through a very difficult time in my life, I’m going though a separation and divorce.

Through this time you really do evaluate everything in your life, you figure out your priorities and what matters to you. Not only that, you need to try to find what makes you happy all over again, to rediscover yourself. Through this I found I had a want to travel, to travel and discover the world.

Before this I was content with my life, being a wife, keeping a house, working. Since that life came crashing down and feeling like the rug was ripped from underneath me, I realized I had not been selfish.  I hadn’t done what I really wanted to do with my life. Now I have that chance, the chance to experience life on my terms.